THE FIRM
Vindie Strategies is an independent strategic advisory firm. The firm provides retained senior counsel to CEOs, boards, and mission-driven institutions at the moments that most define them – crisis, transformation, acquisition, reinvention, and the public inflection points where reputation and enterprise value are decided together.
FOUR CONNECTED PRACTICE AREAS
Crisis & Reputation
C-suite crisis counsel, issues leadership, rapid-response architecture, and media strategy at regulatory, litigation-adjacent, and stakeholder-sensitive moments.
CEO & Board Advisory
Executive communications, governance-aligned narrative, transformation communications, and M&A and post-close positioning.
Brand, Growth & Market Strategy
Brand architecture, market repositioning, go-to-market strategy, messaging platforms, and the positioning of new products and programs into competitive markets.
Culture, Trust & Enterprise Transformation
Leadership narrative, employee engagement, and purpose-led positioning built into the business strategy – not run alongside it as a separate program.
Engagements take the form of retained advisory relationships, confidential senior counsel, defined project leadership, and strategy development.
FOUNDER & PRINCIPAL
Vindie Strategies is led by Latraviette Smith-Wilson, a senior advisor with 25 years of experience across newsrooms, agencies, consultancies, Fortune 100s, NGOs, and high-growth ventures. She has led companies through private equity investment, strategic acquisition, and post-acquisition integration and transformation; acted as senior counsel to institutional CEOs; and served as a founding executive behind market-defining platforms.
Recent recognition includes the 2025 PRWeek Women of Distinction, 2024 Ad Age Leading Women, 2023 Campaign US 40 Over 40, 2023 Advertising Week Future is Female, and 2023 Cynopsis Top Women in Media awards.